COF1MRKT1436_questionnaire_F Essays - Consumer Behaviour, Business

COF1MRKT1436_questionnaire_F Essays - Consumer Behaviour, Business Questionnaire for the study of consumer purchase, consumption behaviour patterns and promotional strategies Adopted for marketing by Malaysian small firms (Information collected are used only for statistical analysis purpose and firms personal identity will not be revealed) 1.Firms Name: _____________________ 2.Gender : Male Female 3.Age : 4.Race : Malay Indian Chinese 5.Qualification : Certificate/SPM Diploma Bachelor Degree Master Degree 6. Specify your firms category: __________________________________ 7.Legal Form: Sole proprietorship Partnership Private Limited 8.Specify the number of Owners: ________________ 9.Specify the number of employees in your firm: ______________ Strongly disagree Disagree Neutral Agree Strongly Agree Customer orientation 10.Quality of service Do you think quality of service improves customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 11.Number of existing customers Do you think number of existing customer contribute to customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 12.Customer satisfaction index Do you think customer satisfaction index influences customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 13.Customer intention to re-order the product Do you think customer intention to re-order the product improves customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 14.Trust Do you think customers trust influences customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 15.Deployment Do you think taking actions to deploy customer orientation throughout the organization influences customer orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree Competitor orientation 16.Number of competitors Do you think number of competitors influences competitor orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 17.Competitors market share Do you think competitors market share influences competitor orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 18.Competitors attraction- price Do you think competitors price influences competitor orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 19.Competitors attraction- quality Do you think competitors quality influences competitor orientation? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree Inter-Functional coordination 20.Coordination within a level Do you think coordination within a level influences Inter-Functional coordination? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 21.Coordination among different levels Do you think coordination among different level influences Inter-Functional coordination? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 22.Flow of control Do you think flow of control influences Inter-Functional coordination? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree 23.Interpersonal relationship Do you think interpersonal relationship influences Inter-Functional coordination? Strongly dis-agree Dis-agree Neutral Agree Strongly Agree Performance 24.Please specify your annual return on investment. _________________ 25.Please specify you Growth rate of sales. _______________________ 26.Please specify your Rate of customer retention. ___________________ Thanks for your cooperation.